Autopartswarehouse Downloads Lamborghini on iTunes

What happens when the producer of one of the most lavish sports car in the automotive industry and the developer of the most popular MP3 player in the world today team-up? Well, then you end up getting a series of downloadable podcasts from iTunes entitled “The World of Lamborghini” that gives you a retrospective of the different four-wheeled “hotties” that has sprung out of Lamborghini’s production plants.

So why did these two conglomerates decide to team-up? Well, it’s actually real simple. The partnership was formed with a goal to generate interest for the Lamborghini brand worldwide by providing clips of all the sports cars that the company has produced over the years. To successfully pull it off, Lamborghini created a total of five podcasts that can be downloaded from iTunes for free. The five podcasts will focus on the following topics: Lamborghini’s uncompromising, 1 million Euro, Reventon, “Making a Lamborghini your Lamborghini (which is the company’s new Ad Personam personalization program)” and “Closer to the Road”, which is a three-part series. With this number of podcasts that were uploaded in iTunes, one just has to wonder how much Lamborghini paid off Steve Jobs just to have those five podcasts available for download on iTunes. When you sit back and think about it, what Lamborghini is doing is one hell of a marketing strategy.

So if you’re a proud owner of a Lamborghini sports car or you’re just an avid fan of the brand who wants to get more information about them, then log on to iTunes and start downloading the five podcasts of “The World of Lamborghini” into your iPod. Now if you don’t have iPod (for some reason that only you would know), now would probably be the best time to get one.

Source: Top Speed